Why is your location so important online? Well for starters, location is everything offline and online! Would you set up a coffee shop right across from another corporate coffee shop? Probably not! So remember if your industry has high competition in a certain area, then you need to expose why and how your business is different and unique!
With that said, If you had the perfect location for your coffee shop, wouldn’t you want to let everyone around you within your community know where you’re located and you’re ready for new customers? Of course you would! How would you go about doing so? The first thing that comes to my mind is, a visible “Now Open” sign along with some balloons, or one of those fun, inflatable tube-man, air dancers! I just love those things! I think you get the picture here.
Why treat your online campaign differently? Oh you think by being a national company online, the rules are different for you? NO! Sorry actually they are much harder now! You need to still have a pin pointed location on Google My Business! You must start with your website which should be the mirror of your offline business. If you go to your customers and serve them at their location, then as long as you have the city and state visible for the search engines to index, then that’s a good start. I understand you don’t want customers stopping by your house for uninvited and unexpected coffee. Also, you don’t want your house image on Google if you don’t serve customers there! I can fix this problem too!
Next, get verified on Google My Business (GMB). I talk about this all the time, but it is KEY! Think of a helium balloon not tied down to any fixed location, it’s just floating around the sky (internet) with nothing tying it down. No one will notice your business at all. Even if you do serve customers nationally, or have additional locations you still absolutely need to verify your business. Again, you can still “hide” your street address from view, and only have the city and state visible by choosing the correct criteria in Google during set up prior to verification.
If you do not understand, nor have the time and patience to optimize your Google My Business listing, then by all means give me a call/text or email me today so I can help you get noticed by customers that need your services!
The Marketing Diva 