Social Media Services

Facebook Helpful Tips…

The biggest mistake business owners make is creating a personal Facebook page for their business, instead of a business Facebook page. Never ever purchase followers, always grow your page organically or you can get penalized, and then no one will see your posts. Always post consistent relevant info, and topics about your business. Do not get political, your opinion may be different than someone who needs your services. Facebook has an algorithm and bots, with regular weekly posts will assist your reach to your audience. Have your family and friends share your business page and posts as well. In this case, don’t keep your circle small.

Never recycle old posts! Keep it fresh and unique. Stay away from using old school tactics like engagement-bait, this will lose your reach for growth. Engagement-bait is asking a question to your audience such as “We use this type S mortar for our concrete mix, what do you like to use on your projects?” Seems like your are engaging with your customers, but really this is outdated and not useful, and doesn’t increase your reach. Instead grab their attention with an informative or a funny post. Never link outbound, keep people on Facebook since FB wants to improve the user experience. And the best tip I have for you is to please respond to your messages within 24 hours or less!

What you can do to revive, or even jump-start your business using Facebook?

PAID ADS! Here is where you can laser target your audience! You can narrow it down to interests, behaviors, demographics, home ownership, and even the users annual salary. Hey, your friends and family can only help you out so much on Facebook. Remember to offer a discount or coupon or special offer on your paid ads. You will need to spend money in order to make money! Let’s determine a budget that is right for you!

Paid Ads Pricing – A Facebook budget will need to be determined with an appointment, and that is a separate fee paid directly to FB. How a budget is determined? You may want a larger reach such as geo-targeting a larger area, and this will chew up more of your budget with a larger audience. I don’t want you to be depleted within a day or two. I take all of this into consideration when setting up your ads. I do not use Facebook boosts as there is little ROI with them.

What to expect: I will set up your business profile to include your location, website, contact info and services offered and logo. If you offer 6 services, you should have 6 boards set up for each service. Then I add some pictures, and captions discussing each image to include keywords. Some businesses require ongoing maintenance, which puts them in a position to be able to output content weekly or monthly. That is something that you and I will discuss. I understand some businesses just don’t have that angle. For example, a remodeling company may offer deck building – a pin board can be added and that company may wish to add each location of updated deck, brands or wood used, design or layout style, etc. As you can see this can be a powerful platform for your business.

Example Razzano Homes:

Keep it short when it comes to your tweets! Some companies set up a profile, and forget about their Twitter account. Sure that will work for a while. But most inactive accounts will eventually get shut down. This is Twitter’s way of reducing spammers. My advice is to at least log in (make a public appearance) about every 6 months if possible. Don’t want to tweet? Send me a message or call me! I will be happy to help your business! Plus Twitter also has paid ads that can assist with more local exposure! Check out my Diva Packages for social media coverage on all platforms each week or month! With my services the best part is no need to hire staff or worry about health care coverage for a social media employee! I post for you and bill you once a month it’s that easy!